As a lash artist in the competitive beauty industry, one of the biggest challenges you’ll face is deciding when and how to raise your prices without driving away loyal clients. Whether you specialize in classic lash extensions, hybrid lash extensions, or volume eyelash extensions, pricing plays a critical role in maintaining a profitable and sustainable lash business.
In this in-depth guide, we’ll walk you through how to raise your eyelash extensions prices the right way. From valuing your skills and investing in quality lash tools and lash glue to clearly communicating with clients and structuring incentives, this strategy-packed article will help you level up your lash career with confidence.
1. Know Your Worth as a Lash Technician
Before making any pricing changes, it’s crucial to recognize your value as a lash artist. Consider the following:
- Experience & Certification: If you’ve spent years mastering eyelash extension application or hold a lash certification, your time and skills are worth more.
- Specialized Techniques: Do you offer volume lash fans, advanced lash mapping, or eyebrow mapping services? These premium skills justify a higher rate.
- Investment in Tools: Quality lash tools like precision tweezers, breathable tapes, and high-retention lash glues add value to your full set of lashes.
- Client Experience: From salon ambiance to sanitation and aftercare kits, the full experience impacts your price point.
2. Research Market Rates in the Beauty Industry
Evaluate what other lash artists in your area charge for similar services. Check pricing for:
- Classic lash extensions
- Hybrid lash extensions
- Volume eyelash extensions
- Lash infills and touch-ups
Be competitive, but don’t undersell your skills. Pricing yourself too low can harm your lash business in the long run, especially if you use premium products and offer consistent results.
3. Prepare Your Clients for the Price Increase
Raising your prices isn’t just about numbers—it’s about communication. Here’s how to keep your lash clientele informed and happy:
- Give Notice: Notify clients 30–60 days before the change. Use Whattsapp, email, or social media posts to spread the word.
- Be Transparent: Let them know the reason behind the increase—better lash glue, advanced lash fans, professional training, etc.
- Use a Personal Approach: Loyal clients deserve a personalized heads-up. Send individual messages to thank them for their continued support.
4. Highlight What’s New or Better
Clients are more accepting of changes when they understand the added value. Be sure to communicate improvements like:
- Upgraded lash adhesive for better retention
- New lash tools like ultra-precise tweezers or mascara wands for aftercare
- Continued education in advanced lash techniques
- Enhanced studio cleanliness and beauty atmosphere
5. Offer Transitional Incentives
Ease the adjustment by offering rewards that make the new pricing feel like an upgrade:
- Loyalty Programs: Give discounts or free add-ons after a certain number of appointments.
- Referral Bonuses: Encourage clients to refer friends with rewards like a free lash bath or a percentage off their next classic or hybrid lash set.
- Bundled Packages: Offer a package deal of multiple lash fills or a full set of lashes at a discounted rate before prices rise.
6. Continue to Deliver Exceptional Service
Consistency is key to client retention. Your lash extension service must remain top-tier, or even improve, to justify your new pricing:
- Stay Current: Keep learning the latest beauty trends, lash mapping techniques, and styles for various eye shapes.
- Ensure Safety & Hygiene: Regularly sterilize your tweezers, use fresh under-eye gel pads, and apply lash fans using clean mascara wands.
- Prioritize Customer Service: Create a relaxing environment, personalize each appointment, and follow up after visits.
7. Use Online Booking and Payment Systems
Digital tools enhance your professionalism and reduce cancellations. With online booking, clients are less likely to no-show, and you can require a deposit to secure appointments—especially helpful when charging higher prices.
Example Client Message
Subject: Service Update – We’re Growing to Serve You Better!
Dear [Client Name],
We’re excited to share that starting [Date], we will be adjusting our service prices. This change allows us to continue offering premium eyelash extensions with the highest quality lash products, lash glue, and tools.
We’ve also been investing in professional development, new lash styles, and updated lash mapping techniques to enhance your experience.
To thank you for your loyalty, we’re offering [Discount/Bonus/Incentive] until [Date]. We appreciate your continued support in our growing lash journey.
Sincerely,
[Your Name]
[Salon Name]
Final Thoughts
Raising your prices is a natural part of growing your eyelash extensions career. As a lash technician, you deserve to be compensated for your time, effort, tools, and expertise. With thoughtful communication, improved value, and customer-focused incentives, you can raise your eyelash extensions prices without losing customers.
Whether you’re working on classic lashes, volume fans, or lash mapping for different eye shapes, make sure your pricing reflects the professional beauty career you’re building. Stay consistent, stay educated, and most of all—stay confident.
